The Slowdown

I’ve never been a word of the year kind of person (because honestly, I usually forget what the word even was come March), but now that we’re halfway through 2025 if I had to pick a word to describe this year, it would be growth. Exploring ways to grow the business in a sustainable way, growing my audience and reach, growing as the human who runs the business and expanding my capacity for visibility. So it’s only fitting that in June I received my certification as a Growth Marketing from...

This week I hosted a Just Enough Session for the first time since April. I hit all my key messages. I walked the Just Enough walk, presenting my Notion workbook instead of an old fashioned PowerPoint. Each one of my carefully selected GIFs landed perfectly. 💅 I felt like I was SO BACK, riding that just-finished-my-period-may-as-well-be-Beyonce kind of high. But as I got to work on my follow-up email it dawned on me: I had just hosted a webinar to nowhere. Live footage of my leaky funnel The...

Back when Slow & Steady was still just a sparkle in my eye, before it was ever registered as a business or even had a name – I circulated a survey to every small business owner that I knew. I had hunches about who I wanted to serve and how, but I wanted to hear from them. The survey asked respondents to rank their top three marketing challenges, where they currently learn about marketing on the Internet, what words and titles they use to describe themselves… Those survey results were...

If you’re into astrology then I don’t have to tell you about last week’s potent new moon in Cancer energy. When Chani tells me that it’s a great time to plant the seeds, I plant the seeds you know? It seemed fated, as if all the planets had aligned just for me to ensure that whatever comes next for Slow & Steady, for me, would be a smashing success. Sold out launches, six figure paycheques, famous on the Internet. All I have to do is write down what I want on this piece of paper, in this...

The first time I ever thought that maybe I could be my own boss I was working late (again) at a PR agency that was toxic af. My time was being billed out at $150/hour but I was barely making more than minimum wage when you considered the unpaid overtime I put in to stay afloat. If my bad boss could run a business, surely I could too? Put that whole $150 into my own pocket while also having agency over my time and what work felt like. That was 12 years ago and since then every...

“Okay, wow this is long.” “Why am I asking so many questions?” “Oh. My. God. I can’t even. This is a lot.” This was the running commentary that I narrated to my husband as I… completed my own intake form for a Strategy Roadmap. I generally advise that clients carve out about 45 minutes to an hour to complete it. It took me well over an hour and three different sittings to get it done. Because I did not want to do it. I knew that I was going to kick off Personal Business by auditing Slow &...

What if the most valuable insight you had for your next marketing campaign or launch… is from the people who didn’t buy? This week I was working with a Strategy Roadmap client, mapping out a product launch. That’s when I asked if there was any feedback from past stockists who hadn’t re-ordered, which sparked a bigger conversation about the power of asking. Understanding why someone doesn’t buy your product or service is a powerful insight that can shape everything from your product and offer...

Hi Reader, Earlier this year, grief pulled me away from my business. And while there’s never a silver lining to the death of a loved one, I did notice something: Having some space from the day-to-day brought me back to something I hadn’t felt in a long time. As a passenger princess on long drives or while sitting in hospital waiting rooms, I started jotting down new ideas in my Notes app. My creative energy was coming back—something I hadn’t even realized had gone dry. I could feel something...

How do you write a newsletter when grief has wrapped its arms around you and your family and everyone that you love? Let me tell you. First, you pretend that it’s not happening. Business as usual. Stay the course. Open a fresh Google Doc. Pick a topic. Any topic. Just pick a topic. How about… AI? There’s a lot to say about AI! Subject line: How I use AI [insert robot emoji, insert sparkle emoji] I admit for a long time AI was something that I didn’t want to think about. No. Select all,...