The Slowdown

Recently someone asked me if I found what I was looking for when I started Personal Business. And honestly? I’ve been thinking about that question ever since. In some ways the answer is yes. Of course, I knew that visibility and vulnerability would be part of it. That I hold a fear of success and a fear of failure in equal measure. I have met myself before! But I didn’t expect to spend the summer making a podcast about my most tender parts. While there are a lot of internal factors I’ve had...

Visibility is a buzzy concept in online business. All the marketing girlies – and I include myself in this esteemed group – have been using the V-word lately. For good reason; there’s just no way around it if you want to achieve the success you desire. But the other truth is that visibility is hard af. Like literally and figuratively. And the good news is – it’s not just you. It’s hard to capture attention in today’s attention economy. It’s also hard to be seen when you’re underrecognized....

It was exactly the kind of morning I’d journaled about countless times, envisioning my ideal day scenario: Tuesday, but I woke up on my own time without an alarm. With my daughter at sleepaway camp I had no one to answer to but myself. The morning sun peeked through the split in the curtains, casting a beam of golden light onto the cool white sheets. A fan softly whirred in the corner and the aroma of freshly brewed coffee danced up the stairs – a gift from my love before he’d left for work....

This week I ate my first Ontario peach. Freshly picked that very morning and still warm from the sun. I sucked the juice off my fingers, the nectar running down my wrists. It’s a moment I wait for every year. But I know Ontario peaches can only mean one thing: August. While there is still so much summer left to be had, September is now undeniably on the horizon. July felt slow but now everything feels like it’s standing still. The calm before the storm. Back to school. Fall conference and...

This week I hit publish on a refreshed Slow & Steady website. It’s been a long time coming. And while it still doesn’t feel done I’m excited to share it. When I first got the whisper that maaaaayyyyyybe there was a disconnect somewhere in my business, back before Personal Business had come to fruition, I hired a copywriter. I had just gone through a launch that did not perform the way I had hoped. On paper, it looked like a pretty decent campaign: open rates were good, click-throughs decent....

I’ve never been a word of the year kind of person (because honestly, I usually forget what the word even was come March), but now that we’re halfway through 2025 if I had to pick a word to describe this year, it would be growth. Exploring ways to grow the business in a sustainable way, growing my audience and reach, growing as the human who runs the business and expanding my capacity for visibility. So it’s only fitting that in June I received my certification as a Growth Marketing from...

This week I hosted a Just Enough Session for the first time since April. I hit all my key messages. I walked the Just Enough walk, presenting my Notion workbook instead of an old fashioned PowerPoint. Each one of my carefully selected GIFs landed perfectly. 💅 I felt like I was SO BACK, riding that just-finished-my-period-may-as-well-be-Beyonce kind of high. But as I got to work on my follow-up email it dawned on me: I had just hosted a webinar to nowhere. Live footage of my leaky funnel The...

Back when Slow & Steady was still just a sparkle in my eye, before it was ever registered as a business or even had a name – I circulated a survey to every small business owner that I knew. I had hunches about who I wanted to serve and how, but I wanted to hear from them. The survey asked respondents to rank their top three marketing challenges, where they currently learn about marketing on the Internet, what words and titles they use to describe themselves… Those survey results were...

If you’re into astrology then I don’t have to tell you about last week’s potent new moon in Cancer energy. When Chani tells me that it’s a great time to plant the seeds, I plant the seeds you know? It seemed fated, as if all the planets had aligned just for me to ensure that whatever comes next for Slow & Steady, for me, would be a smashing success. Sold out launches, six figure paycheques, famous on the Internet. All I have to do is write down what I want on this piece of paper, in this...

The first time I ever thought that maybe I could be my own boss I was working late (again) at a PR agency that was toxic af. My time was being billed out at $150/hour but I was barely making more than minimum wage when you considered the unpaid overtime I put in to stay afloat. If my bad boss could run a business, surely I could too? Put that whole $150 into my own pocket while also having agency over my time and what work felt like. That was 12 years ago and since then every...