“When I’m feeling sorry for myself, I’ve started engaging with other small business owner’s content.”
My friend, fellow small business owner and class mum Julie shared this with me earlier this week.
We were chaperoning a field trip, exercising our entrepreneurial right to take a random weekday off to chaperone 27 grade fives through the hallowed halls of Queen’s Park.
Naturally our conversation turned to talking shop.
I don’t have to tell you, dear small business owner, that it’s been a tough year. Especially for businesses like Julie’s that have had to contend with postal strikes and tariffs on top of everything else 2025 has brought us.
It’s enough to send even the most resilient among us right back into bed, covers pulled up over our heads, questioning every life decision we’d made that led us here.
Those are the moments when marketing – which is effing hard to begin with – can start to feel like scaling a mountain that never ends. Putting yourself out there, being seen, is often the last thing you want to do.
Which is why I loved Julie’s trick to turn to gassing up others without any expectations when you just can’t even.
Comment on a social post.
Send a reply to a newsletter.
Give the new offer or the promo a signal boost.
Those small acts of kindness and support mean so much to the real life person working so hard to keep putting themselves and their work out there.
And chances are you’ll eventually shift your own energy too.
You know that saying, rising tides lift all boats, etc. etc.
The next time you can’t stand the thought of being visible, be generous.
Until next time,
Amanda Laird
Growth Marketing Strategist
Founder, Slow & Steady Studio