The Slowdown

A few weeks after I launched the Heavy Flow podcast, I got a DM from a publisher: “We love your voice. Have you considered writing a book?” And then I did what any aspiring author who’d dreamed of writing a book their entire life would do when approached by a publisher: I ignored it. Part of me thought it was spam – until they followed up with an email. That's when another part of me said, "nuh-uh. Hard no." I wasn’t an expert. I had no plan, no proposal – none of the things I thought you...

This spring, I couldn’t wait to get my garden going. I planted seeds under bright lights, tended to my seedlings, and finally moved them outside to my rooftop terrace when the threat of frost had passed. But once they were in the soil, they didn’t exactly take off. Some stayed small and leggy. Others just… died. Every time I stepped into the garden, I was tempted to rip it all out. There was a part of me that said, “Wow, you can’t even plant a damn seed right.” Clearly I’d done something...

Something I hear a lot from clients and biz friends is that they “know they have to market more.” And sometimes, doing more is the answer. You do need more visibility, more consistency, more conversations… But here’s something I learned doing market research this summer – folks weren’t struggling because they needed to do more. They have the plans mapped out in pristine Notion dashboards. Tactics bookmarked. Google Docs overflowing with possibilities. Yet when it came time to actually put...

It’s a sunny Wednesday morning. I’m on a strategy call with a new client. We’re talking about growing her network and creating more conversations with potential clients – i.e. s the most important revenue-generating activity in her biz. “We don’t just want to be talking to anyone,” I say. Then I pause. What I want to say is “you have to be strategic.” But whe words feel thick and heavy in my mouth, like something a used-car salesman might say (did you just think of Danny DeVito as Matilda’s...

Recently someone asked me if I found what I was looking for when I started Personal Business. And honestly? I’ve been thinking about that question ever since. In some ways the answer is yes. Of course, I knew that visibility and vulnerability would be part of it. That I hold a fear of success and a fear of failure in equal measure. I have met myself before! But I didn’t expect to spend the summer making a podcast about my most tender parts. While there are a lot of internal factors I’ve had...

Visibility is a buzzy concept in online business. All the marketing girlies – and I include myself in this esteemed group – have been using the V-word lately. For good reason; there’s just no way around it if you want to achieve the success you desire. But the other truth is that visibility is hard af. Like literally and figuratively. And the good news is – it’s not just you. It’s hard to capture attention in today’s attention economy. It’s also hard to be seen when you’re underrecognized....

It was exactly the kind of morning I’d journaled about countless times, envisioning my ideal day scenario: Tuesday, but I woke up on my own time without an alarm. With my daughter at sleepaway camp I had no one to answer to but myself. The morning sun peeked through the split in the curtains, casting a beam of golden light onto the cool white sheets. A fan softly whirred in the corner and the aroma of freshly brewed coffee danced up the stairs – a gift from my love before he’d left for work....

This week I ate my first Ontario peach. Freshly picked that very morning and still warm from the sun. I sucked the juice off my fingers, the nectar running down my wrists. It’s a moment I wait for every year. But I know Ontario peaches can only mean one thing: August. While there is still so much summer left to be had, September is now undeniably on the horizon. July felt slow but now everything feels like it’s standing still. The calm before the storm. Back to school. Fall conference and...

This week I hit publish on a refreshed Slow & Steady website. It’s been a long time coming. And while it still doesn’t feel done I’m excited to share it. When I first got the whisper that maaaaayyyyyybe there was a disconnect somewhere in my business, back before Personal Business had come to fruition, I hired a copywriter. I had just gone through a launch that did not perform the way I had hoped. On paper, it looked like a pretty decent campaign: open rates were good, click-throughs decent....

I’ve never been a word of the year kind of person (because honestly, I usually forget what the word even was come March), but now that we’re halfway through 2025 if I had to pick a word to describe this year, it would be growth. Exploring ways to grow the business in a sustainable way, growing my audience and reach, growing as the human who runs the business and expanding my capacity for visibility. So it’s only fitting that in June I received my certification as a Growth Marketing from...