The 2025 Black Friday Email Marketing Round-Up

Hey babe, how are you and your inbox holding up this week?

While the avalanche of Black Friday/Small Business Saturday/Cyber Monday/Giving Tuesday and all adjacent promos adds up to decidedly too much email – this is a great time to sit back and observe how other small businesses are using email marketing at this time of year!

Wading through big box brands' mostly bad and ugly emails, I did find a couple of gems – and trends – from creative small businesses that found cool ways to do promos without sacrificing their own brands and values.

Want to take a look at who I thought did Black Friday well this year? Click thru and bookmark this page page for next when you're planning your promos!

Did you participate in Black Friday/Small Business Saturday/Cyber Monday this year?

I’d love to hear why or why not, how your sales did and what you’re taking away from the experience.

Until next time go slow and stay steady,

Amanda Laird ​
Growth Marketing Strategist
Founder, Slow & Steady Studio

PS: Emails are one thing, but sales and results are another. I didn't have time to ask each of these businesses about their strategy, campaign goals and results. But if that's something you'd be interested in reply back and I'll try to make it happen!

And hey, if you missed BF/CM because you were scrambling trying to plan a promotion let's chat!

Working together we can map out your sales and marketing for 2026, so you're ready to go with an offer that's aligned with your brand and values.

Whether you've been eyeing joining us for the next Decelerator cohort or working one-on-one is more your speed, you can save a little cash and get a few extras if you sign-up before December 19.

Check it out:

🐌 Get founding cohort pricing on the winter Decelerator cohort: $350 and a 1:1!

✨ Save $250 off a Strategy Roadmap!

🫶 Book a three month advising package and your Roadmap is FREE!

💝 And if you need just enough support to figure out your next move, Mini Maps are back and just $99 until the end of the year.

Not sure what's the best fit for you and your business? Just hit reply and I'll get right back to ya.

Tabs I kept open all week

Instead of clicking around on the Internet, try raw-dogging boredom.