Week two of the Decelerator.
I’d just opened our first live support call when a participant dropped this into the chat:
“I want new clients… but how do I bridge that with what I’m doing day to day?”
We’d just finished a 90-day planning session and she now had a solid marketing plan: writing SEO rich blog posts. Sending regular newsletters. Connecting and collaborating with peers in her space.
Her goals were clear: book four new one-on-one clients, grow her email list and enroll a handful of new students into a self-paced course.
Even though they looked good on paper, her goals still felt abstract.
Client inquiries seemed to appear out of nowhere. No pattern or predictability and definitely not like something she could control – at least not without feeling the marketing ick (IYKYK).
That’s when it clicked.
Her sales goals weren’t unrealistic. They just felt far away – like they lived on a remote island and all of the marketing she was doing felt like boats drifting around without a map.
She wasn’t the only one on the call nodding along.
If you’re reading this, you might recognize this feeling too.
On paper, you’re doing everything “right.” Unless that piece of paper is your P&L – in which case it can feel very wrong.
And when we’re not getting the results that we expect, the instinct is almost always the same: do more.
More platforms. More content. More offers. More visibility. More events.
Before long, we’ve built ourselves a very impressive hamster wheel when what we really need is a bridge.
It’s not usually effort that is missing from your marketing.
It’s a clear, intentional pathway that connects what you’re doing day to day with the results you actually want.
When that bridge exists, your marketing stops feeling noisy or random and starts working together.
That’s how you get more impact.
More clarity.
And yes, more sales – without adding more to your plate.
✨ On Tuesday, February 17, I’m hosting Building Bridges, a brand new, free workshop where we’ll map your current marketing and identify where you need to build a clear bridge between your effort and your goals.
If your business feels busy but your results feel distant, this is for you. You’ll leave with a clear next step to actually move the needle.
Go slow and stay steady,
Amanda Laird
Growth Marketing Strategist
Founder, Slow & Steady Studio
PS: If your sales goals have been feeling adrift lately – far away, hard to reach, a little mysterious – I’m hosting a new workshop to help you draw the map and build the bridge to see your marketing differently. Register for free here.