Why bother?


It was exactly the kind of morning I’d journaled about countless times, envisioning my ideal day scenario:

Tuesday, but I woke up on my own time without an alarm. With my daughter at sleepaway camp I had no one to answer to but myself.

The morning sun peeked through the split in the curtains, casting a beam of golden light onto the cool white sheets. A fan softly whirred in the corner and the aroma of freshly brewed coffee danced up the stairs – a gift from my love before he’d left for work.

My day was entirely my own without a single commitment on the calendar.

No Zoom calls, no deadlines, just the time and space to dedicate to creating – working on the new ideas that have been surfacing, begging me to bring them to life.

Eager as I was to get started, I wasn’t quite ready to leave this cozy, idyllic scene.

Without even a second thought, I reached across the bedside table and…

Picked up my phone, unlocking the screen with the soft pad of my finger tip in one deft motion.

Muscle memory activated as I unconsciously navigated from CBC to CNN, watching the day’s horrors flash across the tiny screen in my hands.

Next, I took a cruise through my social media platforms of choice – Threads, Instagram, a quick visit to LinkedIn for my daily dose of broetry.

The spell was broken.

A dark, grey cloud replaced the warm golden light.

The spaciousness I felt not even five minutes prior was now filled with a heavy sadness. My limbs felt like they had been packed with sand.

In a world ravaged by wars, children with empty bellies, fundamental rights under constant assault, crumbling systems, ever widening fissures between people, so much pain everywhere…

How can I – how dare I – spend my day building my silly little inconsequential business?

Downstairs I pour the hot coffee into my favourite pink travel mug. Add cream, sugar, find my way to my desk.

I start with my journal in hopes of getting back to that place where I started this morning. Three pages, keep the pen moving.

Across the pages I scrawl, why bother?

And that’s when the answer comes, loud and clear:

Because this is how we get free.

Go slow and stay steady,

Amanda Laird
Growth Marketing Strategist
Founder, Slow & Steady Studio

PS: I just added September Mini Map sessions to my calendar. This week a client told me just filling out the intake questionnaire gave her so much clarity, it was worth the cost alone!

Planting Seeds 🌱

After weeks, months of thinking about what comes next I've made a decision on where I want to focus my energy.

Tabs I kept open all week

Intuitive drinking coach Violeta is hosting Time for Less Wine, a perfect way to reset your drinking after summer.

Cody launched a YouTube channel.

Bookmarking this client policy from Raw Signal Group - a great example of systematizing your business values.

Revisiting this post from Andrea at Type C Creative.

The em dash responds to the AI allegations.

And our real work.

Work With Slow & Steady

Ready to inject some structure and clarity into your business for sustainable growth, slow and steady?

Here's how I'm currently working with clients:

🗺️ Strategy Roadmap: audit & assess where you're at, and where to go next

💻 Just Enough Session Talks: free monthly workshop series!

Snail Habitat , Toronto, Ontario M6P 3N3
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