This week I hosted a Just Enough Session for the first time since April.
I hit all my key messages. I walked the Just Enough walk, presenting my Notion workbook instead of an old fashioned PowerPoint. Each one of my carefully selected GIFs landed perfectly. đź’…
I felt like I was SO BACK, riding that just-finished-my-period-may-as-well-be-Beyonce kind of high.
But as I got to work on my follow-up email it dawned on me: I had just hosted a webinar to nowhere.
Live footage of my leaky funnel
The customer interviews and market research I have been doing for Personal Business have been game changing.
So when I got the idea to do a Just Enough Session on how customer feedback can be used as a growth tactic, it absolutely felt like a HELL YES.
As a certified yapper, there’s nothing that I love more than getting interesting people doing interesting work into a zoom room and talking about business and marketing.
I want to tell you everything I know. Because I don’t believe in gatekeeping. Or secret magic formulas.
And if I’m really being honest? There’s so much garbage advice out there about how to market your business and I know what I can offer is real.
Hosting a webinar just for the sake of hosting a webinar wasn’t wrong. There are a lot of reasons you might want to!
It’s just that it wasn’t aligned with my current priorities – which is generating revenue through new offer experiments.
In my excitement, I didn’t pause to consider how this Just Enough Session fit into the strategy.
This is a common scenario I see with a lot of creative small business owners – in fact I had the very same conversations with two different clients this week alone! We jump right into tactics with no strategy, which keeps us working hard but running in circles.
So here’s something to try – take a look at everything you’re doing and ask yourself how it moves you closer to your goals. If you’re not sure, that’s where I come in.
I’ll be talking more about all of this on Personal Business with a very special guest next week.
Until then, go slow and stay steady.
Amanda Laird ​ Founder & Principal Strategist, Slow & Steady Studio
What if I was wrong?
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After a great week onboarding new clients, upward trending revenue and feeling like I’ve got my business groove back I start to question if maybe I was a little too quick to declare that my business wasn’t working?