In the recent State of Online Business Survey, 27% of respondents identified not having enough clients as their current biggest struggle.
But interestingly only six percent of respondents identified "marketing" as a struggle.
And this really stuck out to me because if you don't have enough clients, then I've got news for you:
Marketing is a challenge, babe.
Because if you're not converting clients or customers, or you're not converting enough clients or customers, you've got a leak somewhere in your marketing funnel.
I'm going to go ahead and blame most small business advice here, which tends to look at marketing like a checklist you just have to knock off and your business will magically grow...
And if you're not growing, you just need to add more to that list.
Without ever taking into account your business model, goals, preferences, capacity, cadence, what already has momentum... and on and on and on.
✨ Can you relate to your fellow small business owners struggling with clients?
I wrote more about where to start if this feels familiar, as well as more about my observations from the State of Online Business Survey, in a blog post this week:
I'm experimenting with longer form content and treating my website as an old-fashioned blog.
After watching my bounce rate creep up to an abysmal 80% or higher, I cut back on copy and gave visitors more to click on and explore.
I'm giving it 90 days. Will report back! In the meantime, I'd love to hear what you'd like longer, deeper thoughts on.
Until next time,
Amanda Laird
Growth Marketing Strategist
Founder, Slow & Steady Studio