Something I hear a lot from clients and biz friends is that they “know they have to market more.”
And sometimes, doing more is the answer. You do need more visibility, more consistency, more conversations…
But here’s something I learned doing market research this summer – folks weren’t struggling because they needed to do more.
They have the plans mapped out in pristine Notion dashboards. Tactics bookmarked. Google Docs overflowing with possibilities.
Yet when it came time to actually put those ideas into action? Well, that’s where the wheels fall off.
Not because you’re “bad at marketing,” but because those plans weren’t built on strategy. They’re just lists of shoulds – untethered from your business goals and how you actually work, think and feel.
And marketing, especially for soloists like us, isn’t just tactical. It’s tender. Vulnerable. Emotional. #itsneverjustmarketing
Which makes it really hard to follow through when there’s a part of you that’s like, um, no thanks. I’m good here under this blanket!
I get it. Case in point: I’m actually a week behind on this very launch. I had the outline done, the launch schedule mapped out, but I still had to psych myself up before moving forward.
My gentle nudge? One call with a trusted collaborator that helped me move through the resistance.
So yes, sometimes more is helpful. But only when it’s intentional, backed by strategy. And sometimes, we need a soft and gentle nudge that reminds us, “yes you can” to put our brilliant ideas into motion.
That’s what we’re building inside the Slow & Steady Decelerator. Because I know you don’t need more ideas. You need a way to make them work.
Until next time, go slow and stay steady.
Amanda Laird
Growth Marketing Strategist
Founder, Slow & Steady Studio
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