The Slowdown

✨ Get support to stay IN your business, even when it feels hard Out on my working walk last week a book in my neighbourhood’s Little Free Library caught my eye. What They Don’t Teach You at Harvard Business School: Notes from a Street-Smart Executive. pulled the book out and briefly thumbed through the pages of generic advice about sales (and rturning phone calls in a timely manner (Pit as published in 1984) afterall and surrounding yourself with people who can make you look good. The book...

A snapshot of the simple strategy roadmap I drew for three different clients over the past week! Your marketing could be this simple, too. ✨ Stop guessing, start growing with a Strategy Roadmap → I drew three different versions of this diagram last week. Each time I got out my Sharpie Fine Point because my client was feeling stuck spinning their wheels in the mud. Making endless tweaks to their website or boosting a social post in hopes of getting in front of new people, fast. Their actions...

✨ Trust, not trends, is the only currency that matters in 2026. Get clear on your next 90 days with a Strategy Roadmap! Remember in January when the Internet proclaimed that online courses were DEAD because Amy Porterfield retired her online course academy? That was the first thing that came to my mind when the chatter about @jessijeanhome’s $1.2 million – yes, million as in a one and six zeroes – course launch crossed my feed this week. Could this mean that… courses are so back? Not even six...

What was on the hearts and minds of Slow & Steady clients this week A word cloud from this week’s client sessions would look something like this 👆. Whether it was finding the motivation to get started, even when you know what you need or want to do. Or sticking to a plan when things start to feel hard or like you’re screaming into the void. Motivation and consistency was on the hearts and minds of many Slow & Steady clients this past week. Maybe you too? Every time when we pulled at the...

I probably couldn’t plan it this way if I tried, but there always seems to be a common theme that emerges with Slow & Steady clients at the same time. Which is to say, you’re probably not the only having those thoughts or feelings about your business. This week, it was all about building authority. The conversation started with social media – and the belief that in order to be successful, they had to use Instagram even though they didn’t really want to. “If I could just get back to posting...

“What is the Decelerator again?” Dear sweet Heather asked me this yesterday – mid-feedback on some launch materials. And I realized… if she’s wondering, you might be too. So here’s the elevator pitch, Reader: The Decelerator is a 10-week, guided growth marketing program for solo business who are putting a lot of effort into their marketing – but not seeing consistent sales from it. By the end you’ll know: ✴️ What’s actually driving sales in your business ✴️ What’s wasting precious time +...

The Creative Small Business Survey results are in! Get the full report right this way → One thing about me: I freaking love marketing metrics. The only thing better than you handing me the keys to your email dashboard or Google Search Console is the thrill of uncovering a hidden gem in the data that can change everything. Like discovering that your newsletter is driving way more sales than you thought (true story, happened in the last cohort of the Decelerator). Or that organic search is...

This week’s edition of The Slowdown is dedicated entirely to tabs because I’m currently eating copious amounts of Easter chocolate somewhere along the 401, on my way to Montreal. My long weekend plans include floating around a spa built on a boat, eating fancy chicken and many, many bagels pulled fresh from a wood fired oven. a.k.a. Having the time of my life. We’ll be back to talking about metrics next week (if you haven’t yet taken the 60-second survey please click right here - it’s just...

“So on your website it says that you’re a…” The business coach pauses to check her notes. “Growth Marketing Strategist.” Except her voice kind of goes up at the end, so it’s actually more like a question. “Yup, that’s right,” I reply, smiling wide, proud of my new job title and the work that I do. “I support solo, creative small business owners with growth marketing strategies.” “Okay, but you grow what exactly? I don’t get it.” Reader, here’s a screen grab of my face from the call: Honestly,...

Need help making your metrics make sense? I can help with that → Data is the backbone of a Just Enough Marketing Strategy – because the right metrics tell the story of your business… and show you where the gaps and opportunities are to grow. Especially in times of uncertainty, having quick insight into your business can help you make decisions and adjust your strategy or approach to respond to the moment. It can also be incredibly grounding. When it feels like everything is on fire, it’s easy...